Monday, 2 June 2014

The Crème Shop Eyelash Curler – a £3.99 Shu Uemura Dupe?

For years I’ve been promising to treat myself to a set of Shu Uemura eyelash curlers. The iconic lash preening tool has won a ton of awards and is a beauty editor’s favourite the world over. I’m constantly being told that no other curler shapes up the same.

But with an RRP of £20 (can find cheaper if you shop around) it is comparatively expensive, and before I’ve gotten around to buying myself a set I’ve been seduced by the price tag of a cheaper model.

Sadly, my attempts at bagging myself a bargain has always ended in tears, often quite literally! I’ve lost count of the number of times I’ve caught myself squealing “ouch" at a new curler for pinching my eyelid. At other times I’ll be moaning that it has given me weird looking lashes that bend upwards at a 90 degree angle.

Then a few months ago, as I was rummaging through the aisles in TK Maxx, I stumbled across this set pictured from The Crème Shop. Now, you might think, given my history, that I wouldn’t be tempted to buy them, even with the £3.99 price tag. But there was something very different about this set. 
Spot the difference: Shu Uemura* (left) and The Creme Shop (right)

First, it was the packaging that struck me. The box was a dead ringer (is it not) for the Shu Uemura box. The only real difference I could see was the brand name. When I opened the pack and took the curler out to have a closer look, I was even more struck.  The shape looked pretty similar, as did the rounded silicon rubber pad.

The Crème box read,” The exclusive design of the Crème eyelash curler results in a uniquely curved implement… its rounded silicone rubber pad allows for the appropriate amount of pressure to curl lashes naturally, without crimping or bending.”  Result! Quick rush to the cash till and I’m out of the shop before you can say ‘Shu Uemura’ (actually, that’s not quite true – have you ever NOT had to queue to pay in TK Maxx?!) Once home, I was desperate to taste the Crème!

As I have never used Shu Uemura I can’t say how the two brands compare at curling lashes. But what I do know, is that the Crème eyelash curler is the best I have EVER used. Full stop. No pinching, no pulling, no bending or crimping of my lashes. I have been quite wowed by how it performs!
Creme curler with 1 coat mascara (left) and without (right)

You use it as you would any other curler. Simply, open the handles and centre the upper lashes between the curler’s upper frame and pad. Place the curler at the base of the lash line, close to the skin, and press down very gently.  Hold for a few seconds and then release.  Repeat if you want more curl.

After years of fruitless purchasing, I have finally gotten my hands on a decent set of eyelash curlers. Of course, if you add up the money I’ve wasted over the years on buying cheap imitations, I guess I could have bought myself several sets of the Shu Uemura curlers by now. Hindsight is a wonderful thing!

The Crème Shop eyelash curler cost me £3.99 at TK Maxx. The Shu Uemura cost £20 here. Strangely, I can’t track the Crème ones down anywhere online. The Crème Shop is longer selling them it seems. I suspect they may be a discontinued line or are perhaps being relaunched. If anyone knows, please let me know and I’ll update the post. Thanks!

* Shu Uemura pic credit: Ookikioo.



  1. I have always been scared to use eyelash curlers, not sure why. But I would like mine to look bigger.

  2. I've given up using eyelash curlers because mine just never curl + it always pinched;p these do seem to work really well though esp for the price it's fantastic :) x

  3. I am way too terrified of eyelash curlers - these look good though.

  4. I love a good set of eye lash curlers - I must be very lucky with the ones I've tried as they've always worked well

    That comparison is wonderful, though, look how beautiful your lashes look on the left!

  5. I love my eyelash curlers! I always give mine a blast with the hairdryer to warm them up first - it's like tonging your lashes :)

  6. Hi Tracey, I have heard good things about the lash curler from Shu Uemura myself but have never tried it. I just bought my first eye lash curler from Tarte! I do think there can really not be that big of a difference of a lash curler- they probably all work just fine I guess! I am still practicing and actually do not notice a big difference in the appearance of my lashes. But I have really horrible short and fine lashes- maybe a lash curler can not help me- lol. Thank you for this review. I just love if a cheapie is as good as the expensive version. Kisses, Sissi

  7. I haven't heard of this eyelash curler, but now I'm dying to get one, myself! Sounds like you got a great price on yours. :) T.

  8. Wow, it's a big difference on your eyes! I must admit, I have not used any eyelash curlers ever in my life. It does look very good on you though, it might be worth having a try. x
    Min from

  9. That Crème Shop eyelash curler you got at 3,99 certainly was a bargain! I use Eye & Mighty myself which I got from but I don’t think it was priced that low!


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