Friday, 30 January 2015

OUT NOW! - Elle with Free Sample of Benefit’s Brand New Roller Lash Mascara


Yes, it’s out! I’m talking about the March issue of Elle mag.

I know I’m not the only one who’s been desperately waiting for it to hit newsagent shelves.  It comes with a free sample of the brand new Benefit Roller Lash mascara. Actually, it’s more than ‘brand new’. The mascara isn’t even out yet – it’s not due to drop on counter until March.

I picked up a copy of Elle from my local Smith’s (as in WH) this morning. There were plenty available, though I’m pretty certain it will fly off shelves quickly.

Elle is billing this month’s Roller Lash promotion as a ‘global exclusive’, giving us in the UK an opportunity to try out the new mascara not only before it hits counter, but also ahead of anywhere else in the World!

The Elle freebie is part of a massive marketing push by Benefit to support its latest launch. There’s an Instagram ‘selfie’ campaign running alongside it. Inside the Elle cover wrap you’ll find a card, inviting you to take part.

This is what it looks like:

So, I’m guessing you pop the card over your face, and line it up so that your peepers (coated with lashings of the new Roller Lash mascara) peep through the hole in the middle. You then take a selfie and upload it to your Instagram account, with the tag #rollerlash.

I’ll be testing out Roller Lash this weekend. I’m interested to know if it delivers the same level of curl as a pair of eyelash curlers. If it does (or comes anywhere close) I’ll be extremely impressed!  Are you excited about the new Benefit launch?
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