Friday, 30 January 2015

OUT NOW! - Elle with Free Sample of Benefit’s Brand New Roller Lash Mascara


Yes, it’s out! I’m talking about the March issue of Elle mag.

I know I’m not the only one who’s been desperately waiting for it to hit newsagent shelves.  It comes with a free sample of the brand new Benefit Roller Lash mascara. Actually, it’s more than ‘brand new’. The mascara isn’t even out yet – it’s not due to drop on counter until March.

I picked up a copy of Elle from my local Smith’s (as in WH) this morning. There were plenty available, though I’m pretty certain it will fly off shelves quickly.

Elle is billing this month’s Roller Lash promotion as a ‘global exclusive’, giving us in the UK an opportunity to try out the new mascara not only before it hits counter, but also ahead of anywhere else in the World!

The Elle freebie is part of a massive marketing push by Benefit to support its latest launch. There’s an Instagram ‘selfie’ campaign running alongside it. Inside the Elle cover wrap you’ll find a card, inviting you to take part.

This is what it looks like:

So, I’m guessing you pop the card over your face, and line it up so that your peepers (coated with lashings of the new Roller Lash mascara) peep through the hole in the middle. You then take a selfie and upload it to your Instagram account, with the tag #rollerlash.

I’ll be testing out Roller Lash this weekend. I’m interested to know if it delivers the same level of curl as a pair of eyelash curlers. If it does (or comes anywhere close) I’ll be extremely impressed!  Are you excited about the new Benefit launch?
SHARE:

14 comments

  1. I love Benefit products so will be heading to get my copy of Elle this evening.

    #UKBloggers

    ReplyDelete
  2. Ohh looks interesting I might have to track a copy of Elle down to get one myself :-)

    Helen - UK Bloggers
    www.allthebeautifulthings.co.uk

    ReplyDelete
  3. Thanks for the head up m'dear! I have to get my hands on one (or 5) of these magazines, ha!

    www.fashionicide.com

    xo

    ReplyDelete
  4. Ooh looks very interesting.... I may just have to hunt a copy down... mascara is one piece of makeup I don't EVER leave the house without.

    ReplyDelete
    Replies
    1. I'm like you. Mascara and eyebrow gel! Tx

      Delete
  5. I've been using this for a couple of weeks now, and it's great x
    Laura | A Life With Frills

    ReplyDelete
    Replies
    1. From playing around with it over the weekend, I'm impressed too. Tx

      Delete
  6. I am very curious! I don't use curlers, but I love novelties, and so I am curious about your opinion!
    DenisesPlanet.com

    ReplyDelete
    Replies
    1. Thanks Denise. I'm obsessed with eyelash curlers. I'll be doing some before and afters in my review. Tx

      Delete
  7. Yes, I'm very excited to try this mascara! By the way, you are so lucky, we never get makeup samples in magazines here. Lol.
    ChicAndAlluring.com

    ReplyDelete
    Replies
    1. That's rubbish! Poor you! Mag freebies are a bit hit and miss here though. Some months loads, others none, so famine and feast! BTW, do let me know how you get on with the mascara. Would love to hear your thoughts. Tx

      Delete
  8. Wait? Are you on IG? How come we are not connected?!xoxo, Sissi www.beauty4free2u.com

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...
© Face Up Beauty. All rights reserved.
Blogger Designs by pipdig