Monday, 9 February 2015

NEW LAUNCH REVIEW: Benefit Roller Lash Mascara - with Before + After Pics


I take my hat off to Benefit. They are brilliant at building  buzz around a product. Their social campaigns are always highly engaging, entertaining, and pitched perfectly at their target audience.

Now for their newest launch, Roller Lash mascara, Benefit has taken engagement a step further by giving samples away with the March issue of Elle UK (story here) – before the product has even hit counters. Inspired!

Such tactics are not without risk. They could backfire should the product fail to match the hype. Early PR-led reviews of the mascara have been favourable but it won’t be until the product is in more hands that opinion will be properly formed.

With hype comes heightened expectations, and my expectations for this product have been huge. I don’t just want to know how it lifts lashes compared to other mascaras. I want to know how it lifts compared to eyelash curlers  – I am curler tool obsessed!

That’s not actually a comparison Benefit is making, from what I can tell - its ‘Friends with Benefit’ blog just claims ‘unmatched curl power’ (compared to other mascaras, I’m guessing ). But it’s one that has come to my mind and probably yours too.

I’ve been using Roller Lash every day since I picked up my copy of Elle. I’ve tried it and formed an opinion. I’ve also taken before and after shots to show you how it looks.

So what do I think?

This feels unlike any other mascara I have used. That’s down to the ‘hook n roll’ brush, which grips lashes and holds them firm. You can certainly feel a gentle pull (not a tug) as you sweep upwards.

The brush design is based on traditional Velcro hair rollers (hence the old school salon imagery used in the product marketing), and it is what gives Roller Lash its curling action. The ink-black formula, meanwhile, works with the brush like hairspray  to set the curls.

Roller Lash really does curl lashes extremely well – and the curl holds. I’m impressed. As you can see in the before and after shots below, it lifts lashes significantly from their natural position. See here:
L: natural lash, R: with 1 coat of Roller Lash


But more impressively, the lift is comparable to the curl I’m getting with my Shu Uemura’s (widely considered to be among the best curlers on the market). See here:
L: with 1 coat Roller Lash, R: with curlers and 1 mascara coat

Roller Lash does a pretty good job of lengthening lashes too. But it doesn’t create volume. In fairness this is not a claim Benefit is making, but it does mean that I would want to apply a lash thickening mascara first. 

Other points to note: Benefit says the formula contains lash conditioning ingredients and is easy to remove. I’m currently using Benefit’s They’re Real Remover, a creamy gel that shifts pretty much anything, so I can’t really say how easy it would be to erase if using a water-based  remover.

In summary, Roller Lash really delivers the goods in terms of curl and lift. If you want a day off from using your curlers, without comprising performance, well now you can. But if you want volume too then you’ll need to look elsewhere.

Roller Lash will arrive on counter on 27th February, priced £19.50. More on Benefit here.

  
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21 comments

  1. Oh wow! Your lashes look amazing! I need to give this a try x

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  2. They do look really good. I'm a fan of Benefit in general so did have high hopes for this product and it looks like it lives up to them.

    #UKBloggers

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    1. Yes me too Emma and it does live up to the hype in my view. Tx

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  3. You lashes look so gorgeous! Btw I love your blog header, it's so pretty! Also just wondering what are your tips in taking eye photos? :) x
    | Life as a Petite || Fashion, Crafts & Lifestyle Blog |

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    1. Ah thank you Isabella! Such kind words! I find eye photos tricky. They do take me quite a long time to do. I use my camera phone but I always use the forward fancing lens, not the rear (which is easier as it has a selfie mode like most smart phones). But the spec on rear cameras tend to be too poor (unless you've got a mega expensive phone/tablet) to take really sharp photos, so I use the forward one and use my bathroom mirror to get the lens position correct. I hope this is useful? Tx

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  4. what fantastic results , i do like this brand so will check this out x

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  5. Love the sound of the hook and roll brush!

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  6. Your lashes look lovely!!


    http://blondedaisychains.blogspot.co.uk/2015/02/o-u-t-f-i-t-d-y-t-w-o.html

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  7. I never use lash curlers. Your lashes seem to be beautiful naturally, so I don't think you need a lot of magic to make them into something glamorous, but I will agree, I would want a bit more volume from a mascara. Benefit is amazing with their marketing campaign. I went to Tanya Burr meetup when I started out with blogging and it was all organised at the Benefit boutique in Carnaby Street, I knew nothing about Benefit at a time, now it seems to be everywhere..
    How was the Anti-ageing Show event? Was it any good?

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    1. Thanks Min. The AA Show preview was great. I sent you an update on email and I'll fill you in further when we next meet. Tx

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  8. Wow this mascara sounds really good- but hey- I am inspecting your photos and girl am I jealous: you have the longest most beautifully lashes- with this mascara or without! Wowsers!!!! Mine are super short... Just wow! ;-) xoxo, Sissi www.beauty4free2u.com

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    1. Oh dearest Sissi. You know how to cheer a girl up! Thank you for such fab compliments - I'm blushing. You're lashes are not super short! Anyway, you're blonde, and that makes a difference to the amount of body hair. So, yeah, I may benefit when it comes to eyelashes and eyebrows, but legs and arms - hairy!. So thank goodness for IPL hair removal lasers :)

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  9. I like Benefit very much! And yes, the campaigns are great, as well as packaging! I think this mascara now does a great job! As I am not in the UK right now, I will ask someone to buy the March issue for me :) if it still exists :) Thanks for sharing that and the nice review! I am eager to try it!
    DenisesPlanet.com

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    1. Fingers crossed you manage to locate a copy Denise. They've all sold out near me now :(

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  10. Wow! Your after shots truly show how well his works! I'm probably allergic to this as I'm allergic to almost everything except for Almay. Sigh... T. http://tickledpinkwoman.blogspot.com

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    1. Oh no! Allergies are no fun. But at least you've found a brand that works for you. Tx

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  11. I've got this to try out but just haven't had chance to yet! :)

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